About C3: The Content Lab
Over 78,000 Black-owned businesses and creators call the Toronto region home.
Yet while there are many programs to help us refine products, create quick graphics or connect with brands, very few focus on the content engine we need most—our content marketing strategy and creation. So, how do you balance paying for studio time, figuring out what to post, or maybe you’ve given up on self-curation but don’t yet have the budget to hire a media team?
At Ellevate Community, we hear you! That’s why we created C3: Content, Cashflow , Community—a free dedicated content-day for business owners, influencers and creators alike. In one day we’ll help you build your content engine, plug into community and accelerate your cashflow with strategic media produced and ready to share with your audience.
IS C3 RIGHT FOR YOU?
If you’ve been struggling to market your business, capture content that converts, pitch brands, or land new creative clients—C3 is for you. We remove the cost barriers of content creation and pair your studio time with three hands-on workshops designed to level up your skills and revenue.
Content Creation 101 — with Claudia Hamilton Owner of Claude Mauri & Co
Learn the BTS queen’s repeatable system for planning shots, capturing scroll-stopping footage, editing fast on your phone, and scheduling/automating posts—so your everyday clips become cinematic content.
The BLKLINE Branding Suite — powered by BLKLINE ©
Get the essentials of a brand kit + media kit and build yours on the spot. Strengthen brand identity for small businesses and create a pitch-ready presence for creators seeking partnerships.
The Marketing Playbook — with EBONI ELLE (Ellevate Community Co-Founder)
Crack your audience psychology, build hooks and scripts that convert, and leave with a done-for-you mini marketing plan: positioning, SWOT, and a short list of trend-aligned content ideas to shoot today.
- A business marketing strategy and content plan (including concepts for growth)
- Training on content creation & automation
- Live content curation with in house curators – with 2+ reel edits guaranteed
- Updated brand/ media kits
- Head shots and marketing photos
- Learn the best practices for content creation and on-the-spot edits.
- Training on client branding & automation
- Hands-on content creation sessions with small businesses
- Head shots, marketing photos, and bts content of the experience
- Build your portfolio with reels curated from the event.
Don’t miss out on another one-of-a-kind event created by US for US!
What Should You Wear / Bring To C3
C3 is all about creativity, connection, and content — so dress in a way that reflects both your professionalism and your personality. While we recommend business casual as a base, your style is part of your brand.
Think of C3 as your digital storefront — your outfit should make your photos pop while representing who you are, what you stand for, and how you make people feel. That could mean a blazer and heels for the real estate agent, a branded apron for the chef, or a bold monochrome look for the creator who thrives on confidence and colour.
💡 Content Day Pro Tip:
Bring a few mix-and-match pieces to stretch your looks without wasting time on outfit changes. For example, pair dress pants and a blouse or tee with layering pieces like a blazer, jacket, or accessories — one base look can easily become four.
ellevatecommunity.ca 